Marketing Director Bicycle Tires F - M H/F - 63

Michelin innove avec passion pour atteindre le meilleur équilibre entre le développement des personnes, le développement économique, et le respect de la planète et de ses habitants. Leader technologique des pneumatiques, Michelin propose des solutions et des services connectés pour une mobilité plus intelligente ! L'expertise acquise par Michelin dans les matériaux durables et de haute technologie (polymères, biomatériaux, recyclage...) et des procédés industriels de pointe (impression 3D métal) est au coeur des engagements environnementaux du Groupe. En 2050, 100% des matériaux utilisés par le Groupe seront durables. La lutte contre le réchauffement climatique, la préservation de la biodiversité et le développement d'une économie circulaire sont des priorités pour Michelin. Le Groupe Michelin offre chaque jour des expériences uniques de mobilité en partageant des recommandations de voyages, d'hôtellerie et de gastronomie.

Parce que nous croyons que chacun doit pouvoir être acteur de son évolution professionnelle, nous voulons donner à tous les moyens de développer son potentiel, dans un environnement multiculturel et international, fondé sur l'inclusion des diversités et l'égalité des chances.

Rejoignez le Groupe Michelin, inspirons les vies de demain.Job Title: Marketing Director Bicycle Tires

Location: Clermont-Ferrand (with travel across key markets and headquarters)

Reports to: VP Marketing 2 Wheels Business Line

Language Requirement: Fluent in English



Role Overview

As part of the agile 2 Wheels Business Line organization, the Marketing Director for the Bicycle Division leads the strategic, operational, and cross-functional marketing efforts for the Bicycle business to achieve accelerated growth. This role is central to generating demand and driving brand growth, market intimacy, and team agility across regions.



Key Responsibilities

Marketing Strategy & Leadership

* Define and execute the global marketing strategy for the Bicycle business, aligned with 2 Wheels Business Line ambitions across the SAVE ; this includes content creation, digital media, press relations, and racing strategy.

* Lead Go-to-Market planning, product positioning, and campaign development across regions and oversee its implementation.

* Validate product strategy feasibility, pricing corridors, and e-retail programs.

* Develop B2B marketing strategies to support retailer partnerships and product launches and oversee their activation.

* Work with CEM director to approve top-of-funnel advertising messages and brand proofs aligned with Michelin brand.

* Oversee market intelligence on bicycle including market forecast, insights research and analytics.
* Oversee key message for engagement, press and customers.

* Monitor and manage performance across channels and regions.
* Manage Bicycle budget.

Team & Talent Development

* Build and manage a dedicated Bicycle marketing team with deep bicycle industry expertise.

* Foster agile ways of working and cross-functional collaboration.

* Drive upskilling and accountability across marketing roles.

Cross-Functional Collaboration

* Be part of the bicycle steering team including all functional areas.

* Work closely with Sales, Supply Chain, Finance, and Regional Directors.

* Propose budget allocation and validate major investments.

* Support integration of regional marketing structures into Business Line.

* Ensure product storytelling and technical messaging are aligned with commercial goals.



Required Skills & Experience

* 8 years of marketing leadership experience in the bicycle industry.

* 3 years people management.

* Proven track record in marketing strategy, product marketing, and team management.

* Strong understanding of cycling culture, product categories, and consumer behavior.

* Excellent communication, negotiation, and stakeholder management skills.

* Fluent in English; other languages are a plus.

* Willingness to travel and work across time zones.



Location : Clermont-Ferrand, Michelin Headquarter.

Package : 100K€ - depending on profile and experience.